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Leaving his mark

Cross-country's top dynasty reflects man who built it

Posted: Wednesday October 11, 2006 1:48PM; Updated: Wednesday October 11, 2006 5:53PM




When Joe Newton attended Chicago Parker High School, he earned 12 letters in five sports, none in cross country. "I didn't know what cross country was," he admitted. "I thought a marathon was a quarter of a mile," he laughed.

So, on the surface, Newton would seem an odd fit when York High (Elmhurst, Ill.) made him its head cross country coach in 1960. But 20 national and 25 state cross country championships later, Newton presides over what probably is the greatest dynasty the sport has seen at the preps level. "That job changed my life," the 77-year-old marvel said. "Everybody knows my name. It's wonderful."

Among some of Newton's many accomplishments in more than 40 decades of coaching:

• He was the first high school coach named to the U.S. Olympic track staff for the 1988 Games in Seoul, South Korea. He was an assistant manager in charge of marathon runners.

• He is enshrined in 12 halls of fame, reaching the pinnacle in 2004 when he was tabbed for the National High School Hall of Fame.

• Named National Cross Country Coach of the Year four times.

• He has written four books, concentrating on training and motivation.

• He has a 1,024-58 dual-meet record -- including a string of 72 consecutive victories -- in cross country.

• Before retiring in '00 with his first state track title, he compiled a 41-year record of 1,025-159 record in dual meets. "I went out on top, like Michael Jordan," he quipped.

• He has sent 130 athletes to colleges on either track or cross country scholarships. Thirteen of them were competing at colleges across the country in the same year.

• He ran every day (20 miles per week) for 21 years and 24 days before a stress fracture under his knee ended the streak at age 65. The world record is 25 years.

"Joe Newton's amazing success is not based on any magic training formula, but on his character," said Marc Bloom, the nation's top authority on high school cross country. "He gets teenaged boys -- many of them modest natural talents -- to trust him, because Joe is the genuine article: honest, hard-working, with high standards on and off the race course."

It's an approach born of the hard work Newton needed to build a program from the ground up. A sprinter in high school and at Northwestern University, he had little knowledge about distance running.

"I went to clinics and interviewed famous people," Newton said. "I just applied myself and learned. I learned that the mental is much more important than the physical. I consider myself an expert on the mental part. I really pride myself on that. I call it PMA: Positive Mental Attitude. That's 85 percent of success in life. [W]hen you go to a meet, just worry about doing your best. I never talk about winning. My guys just [run] free. The secret is to take all the pressure off."

Joe Newton has presided over a cross-country program that has captured more than 40 titles on the national and state levels.
Photo courtesy of Tom Rizzo

On the first day of practice, Newton asks his runners three questions: "You can trust me. Can I trust you? I'm committed to cross country. Are you? Do you care about me because I care about you? I learned that from Lou Holtz."

Part of Newton's success over the years has been a product of looking for talent in unconventional, but logical, places. Newton has regularly achieved great success in scouting York gym classes and convincing non-athletes to give his sport a try. He sells them on being part of a family. So many buy into it that he often starts tryouts with more than 200 candidates, even though only seven can run in the big meets. In some meets, he is allowed to use an unlimited number of runners, earning York the nickname of the "Long, Green Line," a play off of the school's green and white color scheme. In bringing out the school band and cheerleaders, Newton does everything in his power to make running three miles as enjoyable as possible.

Newton needed just three years to give the Dukes their first state championship (in 1962). The impression he's made with many of his athletes, though, has lasted decades.

Jim Nash -- one of those kids recruited from a gym class -- was the No. 3 runner on that '62 team and remembers Newton as being "very fair, but also very strict. If you missed two unexcused practices or were late twice, you were off the team. He was very energetic and a 'rah-rah' coach. If it was raining, that was 'liquid sunshine.' In cold weather, he'd say it was 'beautiful in Elmhurst, because it's 20 below zero in Kodak, Alaska.' He's one of the most positive people I know."


Don Sage, who won five state titles (four in track), said Newton "taught us to be competitive and tough. He gets you in a good mental state so you don't beat yourself. He teaches how to prepare yourself mentally. Physically, he prepared me to run in college (where Sage won the NCAA 1500 meters for Stanford in '02). Some people accuse him of training too hard, but I don't agree with that at all."

Jim Hedman, who ran on the 1978 state championship team, has seen Newton from both sides because he now is a volunteer assistant coach at York. He was having academic problems as a freshman, so his counselor recommended that he run cross country "to help me as a person. Nine out of 10 guys will tell you that [Newton] was a second father to them."

The affection runs in both directions. Years ago Newton began giving every runner a nickname, which Newton uses to call over each squad member after practice, said Hedman. Newton then shakes each runner's hand and chats briefly with him. It takes about an hour every day to make contact with more than 200 runners. Hedman's nickname at York was "Heds." He has twin boys in eighth grade and Newton already has nicknamed them "Heds 1 and 2."

Ironically, if Newton had not been so small (5-foot-7, 145), he may have excelled in basketball and wound up coaching that sport all of his life. "Basketball was my favorite sport," he says today. "I started thinking about being a coach because I idolized my basketball coach (Eddie O'Farrell). He was a great coach. He just could motivate you. Anything he would say, I would just jump."

Newton graduated early from Parker (now part of Robeson High) in January of '47 and went to Northwestern. That spring -- when he still should have been in high school -- he ran the 100-yard dash in a swift 9.8 seconds, the 220 in 21.4 and long jumped 22-9. He also pulled down straight A's his junior and senior years to graduate "with distinction" from Northwestern in '51. He moved on to serve in the U.S. Army, where he started coaching, before briefly delving deeper into his passion at Waterman (Ill.) High before coming to York in '56. As a teacher he missed only one day in 45 years due to illness.

As steadfast as Newton has been in and out of the classroom, he says he has changed his coaching philosophy -- a bit. "I listen more to the kids now. They're more inquisitive and want to know why." He added that parents want to be much more involved today than in the past, when the coach's word always was law.

Despite the trials associated with aging -- Newton had a back operation a year-and-a-half ago and will have a hip replacement in January -- he has his sights set on winning 30 state championships. He's five short, which means the Long Green Line will be casting its shadow across Illinois for years to come.







Coach Newton's Law

It's a given that each fall in Elmhurst, Ill., Joe Newton can turn high school freshmen into first-class runners.

By Bill Beuttler (Sports Illustrated, Oct. 4, 1993)

DON'T EXPECT SUBTLETY FROM coach Joe Newton when a new school year rolls around in Elmhurst, Ill., and it's time for him to gather fresh bodies for his York Community High School cross-country team. Newton has been many things over the years -- one of the nation's winningest high school cross-country coaches, one of only two high school coaches ever named to a U.S. Olympic track team staff, a demanding second father to several hundred York runners -- but subtle, never.

On the first day of school the tightly muscled Newton, who is on the small side himself at 5 ft. 8 in., drops by each freshman gym class. Boys huddle nervously on bleacher seats, the smaller ones especially, because they're not yet sure they're ready for the brave new world of high school. They are just the sort of kids Newton is looking for.

"I'll find the scrawniest guy in each gym class," says Newton, "and I'll yell, `Shorty!' Everybody jumps! And I'll say, `You come with me, and four years from now I'll make you an all-state runner.

"So I'll get Shorty, and then other guys are thinking, Well, if he can make Shorty an all-state runner, what can he do with me? So then I get a couple more. Then I'm grabbing guys by the shirts -- my goal every year is to get 50 freshmen."

Of those 50, he'll try to keep 25 around as sophomores, and then 15 to 20 of them as juniors and seniors. Winning at cross-country is almost that easy, he suggests. "Most schools don't have two seniors on their whole team."

For 34 years Newton, 64, has been following this basic formula in assembling teams of unlikely athletes and transforming them into champions. Yes, there's some truth in his pitch to Shorty: Newton has coached more than 150 all-state track and field athletes at York; nine went on to become collegiate All-Americas.

But the sport at which Newton and his mighty mites really excel is cross-country. Beginning with his first state title, in 1962, Newton has led York to the championship meet 30 times in 31 years; the school has finished third or higher 27 times, winning 17 times. This season Newton is looking for York's fifth straight state title, a feat that would equal the Illinois record, set by his teams of 1980 to '84.

Newton's success comes from inspiring ordinary guys to work hard for four years at becoming extraordinary as a team, especially on the day it counts most. His system of pack running, in which York competitors calmly bunch together toward the front of the field rather than charge off every man for himself, plays down individual stars in favor of cooperation. Each year a hundred or so teenage boys are running outdoors six days a week for Newton, preparing for the championship meet in November in Peoria, which only seven of them can enter.

The payoff is that when those seven get to the meet and face off against 200 runners from 26 other teams, all of Newton's athletes know they have helped forge a team that will run a smart race, win or lose. "We never beat ourselves," says Newton. "We always run up to our potential."

"He's certainly the best motivator I've ever been around in sports -- at all levels, from the pros on down," says George Andrews, who was one of Newton's student managers from 1963 to '67 and is now a Chicago-based sports lawyer whose clients have included Isiah Thomas and Magic Johnson.

And how does the master motivator bring about such stunning success? Partly with gimmicks. Each year, Newton's team rides to the state championship awards presentation in stretch limos (rented for the occasion by the runners' parents), and the guys get to wear tuxedos (donated by a local store) if the team finishes third or better. For the past couple of years Peter Coe -- the father and lifelong trainer of two-time Olympic gold medalist Sebastian Coe -- has flown in from England to deliver pep talks to York's runners just before the state meet. (Shortly before the 1984 Olympics, Newton and his wife, Joan, put Sebastian up at their Oak Brook home while he trained at the York track for 10 days en route to Los Angeles, where he won the gold medal in the 1,500 meters.)

Yet another gimmick was added last fall, not long after the Games in Barcelona. Several York runners -- inspired by the U.S. Olympic volleyball team -- turned up at practice with their heads shaved. Asked by his athletes what it would take to get him to do likewise, Newton replied, "Get me another state title." They did so, and Newton gladly honored his promise a few days later when his head was shaved during an assembly in front of the whole school.

Most important, however, is the daily contact between the coach and his runners. Everybody has a nickname, and everybody knows exactly how Newton thinks he's doing at any given moment. ("If a guy does good, I hug him," says Newton. "If he does bad, I chew his butt out.") And every day, Newton employs a three-part program to make sure he stays in touch with each and every runner. First he checks in the runners himself at the beginning of every practice, taking care to make eye contact with each one as he does so. The same goes for checking out, when each boy is required to shake Newton's hand. Between check-in and check-out, Newton says, he makes a point of trying to call out each boy's name at least once while he's on the practice field.

"Here's how I learned that that was important," says Newton. "I had a guy named Malinka, about 1963-64. He was terrible. He ran like a duck. He was about 6 ft. 3 in., burly. Ran the mile in about 12 minutes. Every day he'd run by me in practice, and I'd say -- his nickname was Malinkoff -- I'd say, `Malinkoff, you're lookin' great!

"I didn't think anything about it. I was just flipping that out.

"The kid moved to Florida after his freshman season, and he wrote me a letter a year later that said, `You know, I really miss York. I know I was a rotten runner, but I could hardly wait to get to practice every day because I knew that every day I'd hear you yell that about me looking great. Nobody does that for me down here.' "

Newton hadn't realized what a strong effect a little attention could have on a teenager. Since then he has made sure that every runner gets some notice every day, "so that he knows that I know what he's doing. I know he's working hard."

No one appreciates hard work more than Newton, who scratched and clawed his way to 12 letters in five sports at Parker High School on Chicago's South Side. He ran for four years (1947-51) as a sprinter for Northwestern, then spent two years in Missouri coaching basketball and track for the Army at Fort Leonard Wood. He arrived at York in 1956 and took over the track and cross-country teams four years later.

Today Newton drives himself as hard as he ever has. Each morning he rises at 4:30 and runs two to six miles. He runs seven days a week, straight through Chicago's winters, in sickness or in health -- on Aug. 3, 1993, he celebrated his 20th anniversary without missing a run, a streak that has survived such nuisances as a pair of stress fractures and a bout with pneumonia. He gets to school well before his first class, often to lift weights, teaches five gym classes between 7:45 a.m. and 2:15 p.m. and spends much of the afternoon coaching until about 6 p.m.

As hard as his runners practice, they can hardly help noticing that their coach beats them to school every morning and that he is still there when they go home at night.

Nor can they help being impressed with Newton's Olympic coaching stint at the 1988 games in Seoul. Every member of the track staff there had a number of assignments. Newton helped coach the marathoners as well as the 800- and 1,500-meter runners. His managerial duties included keeping people motivated (motivation is the subject of one of three books he has written), taking charge of the track team's many bulletin-board directives and -- by far the most important -- making sure the runners got to the starting lines on time. That last detail Newton got because no one else wanted it, and it had him "sweating bullets."

Coaching in the Olympics fulfilled a lifelong ambition for Newton. But that onetime deal, as thrilling as it was, didn't measure up to his regular day job. It certainly didn't afford him freshmen like Shorty.

"You put a little pressure on a vacillating teenager," he says, "give him a little discipline, a little motivation, and all of a sudden he grows from a nothing into a something. That's the most satisfying thing in the world."

© Bill Beuttler

CAPTION: Newton enlists about 50 freshmen, with the idea that 15 or 20 will be with him as seniors.